The wellness economy is worth US$4.5 trillion and is growing at twice the rate of the wider economy, says Ogilvy in its Wellness Gap study. Some 77 percent of those surveyed said that wellness is very or extremely important to them. Indeed, some 73 percent of consumers believe that brands should have a wellness strategy […]
Following the launch of Unilever’s largest refill pilot in Europe to date yesterday, P&G Beauty has now shared its latest packaging innovation. The US FMCG giant is launching a refill system for its leading beauty brands, Head & Shoulders, Pantene, Herbal Essences and Aussie, comprising a reusable 100 percent aluminum bottle and recyclable refill pouch […]
Shiseido has announced the launch of a global sustainability initiative, named Sustainable Beauty Actions (SBAS). The initiative will see the company implement a range of sustainability-focused activities and products to ‘create social value unique to the beauty industry.’ To complement the launch, Shiseido is set to install a new refill service at is global flagship […]